THE Action Jackson Charity Drive has proved so successful that it will be just the first of many such joint-effortcharity events, senior executives from all three participating companies have pledged.
As South China Morning Post general manager Gene Swinstead, Commercial Radio chief Winnie Yu, and Cathay Pacific director Linus Cheung Wing-lam, jointly presented a cheque for $1,056,328 to the Po Leung Kok charity yesterday, they expressed their commitment to working together in the future to help Hong Kong.
''This has shown that different companies and media can get together and do some good for the community,'' Mr Swinstead said. ''It is very encouraging.
''I was always optimistic that we would reach the million-dollar mark, but there was always a fear that time was against us.
''Fortunately, the generosity of Hong Kong people meant that we met - and exceeded - our target.'' Ms Yu, whose initial idea it was to organise the auction of 100 tickets to see Michael Jackson in Bangkok, said she was thrilled by the response.
''We will definitely try this kind of project again soon,'' she said.
