THE Action Jackson Charity Drive has proved so successful that it will be just the first of many such joint-effortcharity events, senior executives from all three participating companies have pledged. As South China Morning Post general manager Gene Swinstead, Commercial Radio chief Winnie Yu, and Cathay Pacific director Linus Cheung Wing-lam, jointly presented a cheque for $1,056,328 to the Po Leung Kok charity yesterday, they expressed their commitment to working together in the future to help Hong Kong. ''This has shown that different companies and media can get together and do some good for the community,'' Mr Swinstead said. ''It is very encouraging. ''I was always optimistic that we would reach the million-dollar mark, but there was always a fear that time was against us. ''Fortunately, the generosity of Hong Kong people meant that we met - and exceeded - our target.'' Ms Yu, whose initial idea it was to organise the auction of 100 tickets to see Michael Jackson in Bangkok, said she was thrilled by the response. ''We will definitely try this kind of project again soon,'' she said. Those feelings were reiterated by Mr Cheung, who said Cathay Pacific organised a number of charitable projects every year. ''But this is the first time we have worked quite so closely with the media in organising an event - and we can see how successful it is.'' The money raised during the Action Jackson auction will be used for various community projects to benefit orphans, the elderly and the disabled.