Deseo Hotel + Lounge
Where? In Playa del Carmen, just south of Cancun on Mexico's Caribbean coast.
Who goes there? Trendy types clearly delighted by the fact that the newly opened hotel has injected yet another dose of contemporary chic to this formerly quiet fishing town.
So Playa del Carmen is the new Acapulco? Mmmm, more like Mexico's answer to South Beach in Miami.
Examples please? Well, the hotel has been likened to Philippe Starck's Delano, thanks to its crisp, white decor, proximity to the beach and louche, loungey feel.
Sounds seriously cool. It's set around a central bar, lounge and poolside deck area, and the happening vibe is compounded by round-the-clock house music, good-looking staff and gigantic mattresses, overhung by floaty, white awnings.
Perfect for loved-up couples? Indeed. couples can sprawl on their super-seductive sunbeds by day, and relax back on them - cocktail in hand - as the sun sets.
