AS EXECUTIVE director at Cheung Kong (Holdings) - the biggest developer in Hong Kong in terms of net-asset value - he did not mind acting as James Bond, wearing sunglasses and posing with a gun, for a press conference promoting residential project Hampton Place.
Thanks in part to his gimmicks, Justin Chiu Kwok-hung sold more than 4,000 residential units including joint ventures worth HK$7.63 billion last year, surpassing the 3,300 units and HK$6.21 billion achieved in 2001.
He was once voted the most exposed of all sales executives among developers. He frequently attends press briefings and travels to the mainland and Singapore during weekdays. In addition, he still makes time to appear in local sales offices on the weekends.
After serving Hang Lung Properties for 15 years and Sino Land for three in commercial leasing, Mr Chiu joined Cheung Kong during the property boom, in 1997. He was promoted to executive director in 2000, succeeding Katherine Hung Siu-lin, to head the sales team after the property slump.
The 53-year old holder of a bachelors degree in sociology and economics is also devoted to Mao Zedong.
He told The Informer how he applies Mao's ideology to the current property market.