Mainland computer giant Legend Group has served notice to rivals that its overseas expansion is well under way, with a sweeping rebranding programme, according to market analysts.
However, the group's new Lenovo product brand is not expected to become a global household name soon.
The group announced last week that the Lenovo brand and logo would become the single identity for its international server and personal computer business, information technology services, handheld communications devices and other concerns.
An exception is its existing PC motherboard business, which will retain the QDI brand and logo. Another larger exception covers all its business activities in the mainland, where Legend will continue to use its Chinese brand name, supplemented by the English Lenovo logo.
The rebranding will take six months to one year to complete.
The first products to carry the new logo will be six new colour-screen mobile phones, which will be launched in the mainland this month.