Hutchison Whampoa has teamed up with Playboy Enterprises to offer adult content over the Hong Kong conglomerate's third-generation (3G) mobile networks.
The exclusive global deal will give Hutchison 3G subscribers access to more than 13 million photographs and 2,000 hours of video programming from Playboy. The service has already been launched by Hutchison's British unit.
A Hutchison Telecom spokesman said it was not considering offering the Playboy service when it launched its 3G services in Hong Kong but it would closely monitor market reaction elsewhere.
Hutchison, which holds 3G licences in nine countries, said the content could differ from market to market, depending on local regulations and conditions, and taking into account consumer preferences.?
