Arturo Moreno is neither a shortstop nor a jockey. At 56 years of age, Moreno is a little too old for either. He wears a suit and tie, not a ball cap or racing silks. But Arturo is a sportsman. He caught the corporate mouse downsizing and in the process became the first Hispanic to own a Major League Baseball team when he bought the World Champion Anaheim Angels from the Walt Disney Company last week. That's impressive in itself, but it was his first act as team owner that cemented him in the pantheon of greatness. 'Beer in the bleachers cost US$8.50. I can go around the corner and get one for a buck-and-half,' Moreno said at his introductory press conference. When asked if he was thinking about lowering the price, he said, 'I'm not thinking about it. I'm going to do it.' The man has vision. I mean, that's HK$66 for a beer! Not even those pirates in Lan Kwai Fong have that kind of nerve. Now that Disney Co has managed to rid themselves of the Angels, they are looking to pawn off their hockey team, The Anaheim Mighty Ducks, as well. Those same Ducks are currently playing in the Stanley Cup Finals against the New Jersey Devils in a most unlikely ending to their season. With their stock price plummeting over the last few years and at $66 a beer, it's probably a good thing that the corporate mouse is downsizing. Well, certainly not here in Hong Kong, where the government gave Disney Co about 25 billion reasons to upsize, but in the world of sports. Frankly, it won't kill us to say goodbye to Goofy and Mickey as well as Donald and Daisy. For better or worse, Disney Co has come to embody the essence of corpo-sports. They got into the game looking to integrate their entertainment package with sports teams to complement movies like Angels in the Outfield, the story of heavenly angels helping the baseball Angels out on the field, and The Mighty Ducks: The Movie, a trilogy about an overachieving tyke hockey team coached by the Olivier of hockey movies, Emilio Estevez. Now, isn't that cute? Sure it is. Cute is what Disney does. But sports should be more passion than cute. Unfortunately, it's not that way any longer and because of it we end up paying $66 a beer. Disney is obsessive about creating a family atmosphere. It worked in their theme park and they figured why not in the sports world. So let's say dad takes his three kids to a ball game and plops down US$100 for four tickets. By the time he finishes paying for parking, hot dogs, cherry cola, souvenirs and programmes, he's out a couple of hundred dollars more. So he wipes his brow and thinks about the boss who has been riding him all week and says, man I need a cold beer. When the beer comes and he has to dig an additional US$8.50 out of his pocket, his son looks at him and asks: 'Dad, why are you crying?' So, how is this perpetuating family values? Disney is a suburban theme park and Disney sports are suburban teams playing in one of the most conservative of American suburbs, Orange County. Neither team has much of a civic identity beyond the theme park across the road. When the Angels won the World Series last year, they still had a victory parade down Main Street. Of course, it was an antiseptic, television studio version of Main Street at the theme park. But hey, that's what happens when a theme park, instead of a city, wins a championship. It's kind of ironic that the two largest American metropolises, the bi-coastal colossuses of New York and Los Angeles, are hosting the Stanley Cup finals. Only it's a swamp in New Jersey and a parking lot in Anaheim where they are playing it, not exactly mid-town Manhattan or Beverly Hills. But what the locales lack in glamour they make up for in, uhm, suburban family values. The real problem with Disney in sports is that they are not fans, they are Walt Disney Co. And, yes, the Angels did manage to win a championship, and thanks to a red-hot goalie and despite a shoestring budget the Ducks are in the finals. But the whole thing looks so contrived, like stage managed fun. 'You would have thought the Disney idea was to entertain people, to treat people right,' Mighty Ducks general manager Bryan Murray told Sports Illustrated. 'But there was not a lot of joy around here.' Disney Co may have found a way to integrate into sports entertainment; they just never found a way to integrate into sports. Don't get me wrong, I'm certainly not upset with Disney Co. I only hope that they find a way to get more involved in the Hong Kong community than they did in the sports community. After all, when Disney Co finishes their Lantau theme park and hotels out by the airport, it will all be pretty much self-enclosed. Tourists from overseas will likely return after a Disney visit, and be grilled by eager friends wanting to know how their Hong Kong trip was. 'What Hong Kong?' the reply will come, 'I saw the mouse, I saw the airport and I paid $66 for a beer.'