Anyone perusing a recent edition of Penthouse magazine for some really interesting and informative stories may have been a bit surprised to see a full spread on SmarTone Telecommunications boss Douglas Li.
Fortunately, he did keep all of his clothes on.
The mobile-phone company has made Penthouse its porn provider of choice, the latest telco to add such value to our telecommunications options. Pictures of pretty ladies can be downloaded on to your phone and sent on to someone else. Grandparents, even.
Lai See has learned that a signing ceremony with the adult content provider will take place next week.
But the details are still being fleshed out.
A few ideas were leaked. One is to have a butt competition. Users will be asked to send an SMS to vote for the best backside among the Penthouse girls. A variant on the nobbly-knees concept.
Another option is to sign the agreement on the dotted butt. The signature would literally be written onto a woman's posterior.