Platforms will get at least one 63-inch plasma display to attract companies
The mass transit railway system has weathered the Sars outbreak and economic slump to become the platform of choice for 'innovative advertising'.
The rail system, with a daily flow of 2.4 million passengers, has become a hot favourite for advertisers seeking to promote services or products, mainly due to audio-visual commercials beamed to passengers on platforms.
'Advertisers have high expectations when they spend money on promotions. They want to make their ads stand out and different from the others,' said Stephen Wong, a general manager at JC Decaux Pearl & Dean, the exclusive advertising agent for the MTR Corp.
Since last week, the MTR has been replacing projection screens with 63-inch plasma displays. According to Mr Wong, the first one was installed at the Tsim Sha Tsui station and 67 more screens would be fixed in phases.
'Most stations will have one plasma display, with some key stations having two or three.''
