Technology changes fast, in the world of women's lingerie as much as anywhere The latest 'tech-forward' bra to grace Hong Kong's lingerie stores is the NuBra - skin-coloured silicone pads that stick to the skin without any back or straps.
'We've had silicone pads in our shops before but these are different because you can use them as they are without glue or straps,' said a spokeswoman for lingerie chain Private Shop.
'Customers say they are pleased with the product, that they fit well and look very natural under any types of clothes,' she said. 'The clip in the middle also helps to enhance the cleavage.
'But they don't come cheap at over $1,000 per set. And so many women still prefer to buy older products which need to be stuck on with glue but only cost several hundred dollars.'
Jillian Tong, owner of Jillian Lingerie in Wyndham Street, said that the self-adhesive pads were selling well.
'Summer is here and women want to wear less in the hot weather,' she said.
'Women who are quite slim and not particularly full are attracted to the product.'