A major insurer yesterday said it would investigate an over-aggressive approach adopted by its agents trying to capitalise on the KMB bus crash. Two dozen Manulife insurance agents tried to lure customers to their booth in a Tin Shui Wai shopping mall on Friday with a banner reading 'accidents happen frequently'. Newspaper reports on the crash were also posted on the booth. Five teachers who died in the crash worked at schools in Tin Shui Wai. A spokeswoman for Manulife said the firm did not encourage its agents to capitalise on tragedies. 'This shows that they are not sensitive enough about the feeling of the victims' families,' she said. She said Manulife would follow up the case internally and advise the agents concerned to stop the practice. The Hong Kong Federation of Insurers said the promotion did not breach its code of conduct for member agencies. 'This is a purely a commercial approach adopted by an individual agency. We can do nothing about this unless it misleads clients into making wrong decisions,' a spokeswoman for the federation said. The Office of the Commissioner of Insurance said it would not comment on any specific case. But it said the federation could assess whether a particular promotion damaged the image of the insurance profession under the code of conduct. 'It is very difficult to judge whether the promotion has hurt people's feelings and eventually the industry's image,' a spokesman said. 'Some people might find it emotionally disturbing. But some might really find the information useful.'