Dah Sing Financial Holdings has built a high-bandwidth network for managing customer relations across all its branches.
The move comes amid growing competition in the banking sector.
The Hong Kong-listed financial services group recently deployed a Metro Ethernet infrastructure, based on Cisco Systems equipment, to link all 43 branches of its Dah Sing Bank and Mevas Bank subsidiaries.
This will bolster its customer relationship management (CRM) programme, which is mobilising key Oracle software applications. Dah Sing officials declined to divulge the total investment made on these projects.
'Customer data is a bank's greatest asset,' said Derek Wong Hong-hing, Dah Sing Group managing director.
'Our goal is to achieve a much better understanding of our customers and their needs based on real-world information that is obtained directly from the customers and their activities.'
The group's high-speed Metro Ethernet network uses optical fibre to connect all its banking sites while promoting the adoption of video and audio transmission, internet telephony and data storage. The system replaced the bank's old Frame Relay network, which was not ideally suited for advanced voice and video communications.