THE WORLD IS getting smaller, so they say. But for executives who spend more time on the road than at home, it is just as big as it can be, especially when it seems like it takes forever to traverse the globe.
Managing director of United Colors of Benetton in Hong Kong, Diego Menarin, who travels the world for business and for fun, says his Italian nature has enabled him to turn every problem he faces on the road around.
Mr Menarin joined Benetton when he was 30. He spent two years developing the Indian market before coming to Hong Kong. His portfolio involves a lot of start-ups for the brand in the Asian market.
Now, he oversees the Asia market, except Japan and South Korea, and travels three or four times a month. He gives Informer an insight on his travels and tastes.
What is your favourite city in Asia?
The best city to do business in is Shanghai because I went there 10 years ago having seen all the developments through the years. There is no place in the world you could experience this change in such a short time. You can feel that something important is happening.