Durex certainly doesn't mince words on its latest offer, although we are not sure about its packaging (pictured), which looks a lot like Kit-Kat chocolate bars. 'Select temptations - three mouth-watering chocolate flavoured condoms. Limited edition'. No doubt chocolate goes down well; so do strawberry and vanilla, two flavours that are already available. But let's skip mint - with the rubbery texture, it would be too much like chewing gum, and it is easy to imagine the potential danger. In the weird and wonderful world of advertising, condoms are now selling chocolate, while ice cream and chocolate products are selling sex. The Anglo-Dutch Unilever's new Magnum ice cream series is named after the Seven Deadly Sins: 'Lust', for example, is a vanilla ice-cream covered with a layer of strawberry chocolate, while 'Gluttony' has chocolate-covered nuts. They are selling like hot cakes. Competitor Haagen-Dazs used to run ads with melted ice cream dripping into the mouth of an alluring woman and a couple licking from the same scoop. There is some serious business synergy here - Durex ice cream, anyone?