The Asian Football Confederation (AFC) has urged its members to shun deals with Real Madrid and other 'greedy' European club giants after Malaysia became the latest victim of the Spanish team's hefty financial demands to appear in Asia. After Malaysian football authorities announced yesterday they had cancelled their proposed match against the touring Real stars because of 'unreasonable demands', the AFC lashed out at the seemingly purely profit-driven motives of European clubs arranging friendly matches in Asia. AFC secretary-general Peter Velappan said last night the Spanish giants were simply trying to cash in on the massive increase in their profile since they signed English football icon David Beckham last month. 'The AFC is going to warn all of its 44 national associations against teams like Real Madrid who are just coming to Asia to maximise their own greed,' said Velappan, who ironically spent time training with Real during his playing days in the 1950s. 'We will advise our associations to be wary of teams who are just coming to Asia to reap their own harvest.' Velappan's comments came after the announcement that Real's match with the Malaysian national team, which was to have been played in Kuala Lumpur on August 10, had been called off because of the increasing demands the Spaniards were making. Media reports said Real wanted US$2.9 million in appearance fees. It was not known if they also demanded a slice of the gate takings. Football Association of Malaysia assistant general secretary Yap Nyim Keong criticised the club's spiralling demands as 'unacceptable', although he would not disclose what the figures were. 'I know that the fees have been getting higher and higher with every passing day,' said Yap. 'Each time around another figure was shouted.' Yap added he felt 'relieved' when he learnt the match would not take place, because of the disruption it would have caused to Malaysia's domestic schedule. 'If they'd have come it would have screwed up the domestic league,' he said. 'The playoff for the next year's Super League and the Malaysian Cup draw would have had to be rescheduled. It's actually a big relief.' Last week the Chinese Football Association revealed it had cancelled the planned appearance of the national squad in the August 2 match against Real because of excessive financial demands. It was reported by mainland sources the Spanish side were asking for 40 per cent of the gate money on top of their appearance fee and expenses. The Spaniards will instead play a sponsored match against a team comprising players from four mainland clubs, including Shenzhen Jianlibao. In Singapore yesterday the Straits Times revealed that the island state had rejected overtures for a friendly against Real during their Asian tour because they were asking for too much money. It was thought unlikely the pullouts would affect Real's proposed match against a Hong Kong side at Hong Kong Stadium on August 8, or their match in Tokyo two days earlier. 'As far as I'm aware it certainly won't affect any of the other games,' said Roderick Millar, the legal counsel for Hong Kong-based Asia Sports Development, the rights holders for Real's Asian tour. Fans in Hong Kong will pay more to see the match than they would have paid to witness the World Cup final last year. The cost of seeing the Hong Kong friendly will range from $500 to $1,500, fuelling accusations the Spaniard's financial requests were becoming unrealistic. 'It's exorbitant and we should not encourage their greed,' Velappan said. 'Football fans are not wealthy people and no team are worth the money they're forcing organisers to charge.' The AFC's director of Marketing, Clare Kenny, also joined the attack on the Spanish club, arguing that the tour was a cynical attempt to increase their brand profile across the continent while giving nothing back to the game in Asia. 'It's just a licensing and commercial drive and not much else,' she said. 'Asian football is putting all its efforts into building from the grassroots up. These European clubs are just coming in and trying to take the cream off the top. That money should be reinvested in the Asian game to help produce better national teams and better clubs so Asia can truly compete on the international stage. 'Hopefully they're learning that the Asian market cannot support their financial demands.'