Baptist University professor Tony Sin Sing-kung believes design can help change the world. At college, he chose to study industrial design over social work because he believed his designs could help millions of people - if channelled in the right direction. The 53-year-old academic cites his first Hong Kong project - the Hong Kong Science Museum. He was the founding curator of the $300 million project, for which he designed 500 interactive exhibits. The largest was an eight-storey 'energy machine' - the biggest of its kind in the world - which shows how energy can be transformed. 'If technological literacy is higher, then people can generate more income and, hopefully, achieve a higher standard of living,' he said. Since that first Hong Kong project in 1987, Professor Sin has worked on several major projects, including Singapore's Sun Yat Sen Nanyang Memorial Hall, the yet-to-be completed Ma Wan theme park Rainbow Paradise and Shanghai Scienceland - a science centre in Pudong. He is now an associate professor of communication studies at Baptist University, where he teaches digital graphic communication. But he has spread his skills in other ways. During the Sars outbreak, Professor Sin started the 'Smile a Real Smile' campaign to lift people's spirits. The Hong Kong native studied industrial design at the Illinois Institute of Technology. After graduating, he moved to Canada and became exhibit designer at the Ontario Science Centre. In 1987, he was invited by the then regional councils to design exhibits for the first science museum in Hong Kong. After working on that for three years, Professor Sin went into the commercial sector before joining the Hong Kong Trade Development Council (TDC) as its head of design in 1994. He designed more than 400 exhibitions, fashion shows and promotions. But these were short-term projects. After leaving to join exhibition company Pico Hong Kong Ltd, he decided to only get involved in projects that would last more than 100 years. 'Life is too short,' he said. 'I should use my time more effectively.' In 2001, he left the private sector and joined Baptist University because he wanted to pass on his knowledge. His latest project is 'whole person education', which promotes spiritual, physical, intellectual, social and career development. It also teaches ecological consciousness and emotional management. 'I want the students to be able to walk away as smiling and confident people so they are physically fit, sociable with people and have no problems getting a job as a professional,' he said.