Physical Health Centre says machines shake the fat off as customers relax A pound of flesh is worth $1,000. At least that is what the beauty department of the Physical Health Centre in Central is suggesting with its newest treatment, which claims it is possible to lose 15 pounds (6.8kg) in two months without doing any exercise. For $15,000, they guarantee that 15 pounds can be shed from any body area in just two months. For every pound not lost, the centre will reimburse $1,000. Rather than sweating profusely while running off the calories the traditional way, the company claims its customers can have a relaxing lie-down while different slimming machines heat and shake the fat off. But a rival gym criticised the company for spurning exercise in favour of gimmicks. 'Using light, heat or vibrations, the machines can target whatever area of the body the customer wants,' a spokesman for the company said. 'There's no need to exercise at all. All a customer has to do is turn up twice a week for two to three hours and lie on one of the slimming machines. It is perfect for people who don't like exercising.' In the event that its methods have no effect on your stubborn fat after the first week, the company promises a full refund. Professor Lee Sing, director of the Hong Kong Eating Disorders Centre with the faculty of medicine at the Chinese University of Hong Kong, dismissed the process of weight loss without exercise as a commercial fantasy. 'Medically, the only safe and good method to lose weight is through exercise and a balanced diet,' he said. According to Professor Lee, the key to weight loss is doing it slowly. 'There is no quick fix. Weight lost too quickly could lead to eating disorders,' he said. 'If Physical can help people lose weight without them doing any exercise, they should get a patent and sell it to the rest of the world.' Kent Richards, managing director of Fitness First Hong Kong, believes Physical's new weight-loss treatment is simply sensational advertising. 'Using slimming machines without exercise is an unhealthy way to lose weight. Fitness and health centres are supposed to help people keep fit in a healthy way,' he said. Although Mr Richards believed it was possible to lose 15 pounds in two months, he says it would not be a sustainable weight loss. 'I also believe Physical should not be promoting an easy option for weight loss. As a fitness and health centre, do they really want people on slimming machines without leading an active lifestyle?'