IT Week 93 is out to raise Hong Kong's awareness of IT applications by using public interactive demonstrations. The roadshow, which starts at 5 pm tomorrow at Pacific Place, Admiralty, will end more than a fortnight later - after two similar demonstrations in Sha Tin and Tsim Sha Tsui - on September 19. It will be a curtain raiser to the prestigious main event, which will begin on October 4 with the presentation of the IT Achiever of the Year Award. The events are organised by Hong Kong IT Week Ltd, which was established in 1989 as a non-profit organisation to promote IT in the territory through road shows, exhibitions, seminars and industry awards. ''All IT Week events are self-supporting ventures, entirely dependent on sponsorship for organisation and promotion,'' said Mazhar Sultana, general manager of Hong Kong IT Week. ''This year, we selected three main themes for the roadshow - IT in Education, IT in Entertainment and IT in Shopping. ''And the choice of these three themes reflects our motto - IT: Password to Progress.'' Of the three themes, two are sponsored: IT in Entertainment by Philips; and IT in Shopping by the Retail Management Association. ''For better co-ordination and efficiency, we have formed a roadshow committee and established a clear division of labour within the committee,'' Ms Sultana said. ''This is vital as ours is more like a co-operative venture than anything else, and its success depends on team work.'' The chairman of the roadshow committee is Diane Ho, the manager of Corporate Community for the Hong Kong Industrial Technology Centre Corporation. ''Each of the three major themes are under the command of leaders, who are the brains behind the implementation of the various concepts,'' Ms Sultana said. Peter Dove, buying and marketing director of Park'N Shop, heads IT in Shopping. Mr Dove is an experienced retailer who has been in Hong Kong for the past five years. The leader of IT in Education is Eugenia Tye, senior lecturer at the department of computing, Hong Kong Polytechnic. Karl Maclean, of ICL, is the leader for IT in Entertainment. The overall administration and co-ordination is done by Ms Sultana who has organised various other community and corporate events in the territory. In November last year, she played a key role in organising the Jaycees' World Congress. ''Being a non-profit organisation, the success of all our events depends on the support, both in terms of managerial and leadership expertise, plus financial help in the form of sponsorships from the IT industry,'' Ms Sultana said. ''This year, we have had good support from the IT industry.'' The principal sponsor of IT Week Roadshow 93 is Packard Bell, which has contributed $250,000. The total budget for the roadshow is $700,000. The IT Week Roadshow 93 will be on display at Pacific Place until September 5. On September 11 and 12, it will move to New Town Plaza, Sha Tin. Then it will go to New World Plaza in Tsim Sha Tsui, from September 18 to 19. ''Since the purpose of the roadshow is to raise awareness about IT among the general public, we are taking our displays to the people at large by holding these exhibitions in high traffic malls,'' Ms Ho said. ''And all our displays will be of an interactive nature to encourage public participation. ''People tend to take IT for granted but do not bother to understand how IT works in different spheres. ''We hope to make them understand how IT works for the benefit of society as a whole.'' Some of the organisations participating in IT Week are the American Chamber of Commerce; the British Computer Society; Hong Kong Computer Society; Hong Kong IT Federation; Hong Kong Institution of Engineers; Hong Kong Productivity Council; IT Services Department of the Hong Kong Government; Southeast Asia IT Organisation; Hong Kong Industrial Technology Centre Corporation; and Hong Kong Telecommunications Users' Group.