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SCMP Reporter

AC Nielsen, a member of the Dun and Bradsheet Corporation, is acknowledged as a world leader in retail research, planning techniques, analysis and associated software.

       The company's objective in the last couple of years has been to provide broad information solutions to the retailing industry, over and above its traditional market research trend and performance data.

    With the introduction of bar code scanning and powerful software like Microsoft Windows, customer needs have changed dramatically.

   A typical market research manager is no longer satisfied with just data; he wants software that wades through information and highlights opportunities for categories of products and item growth.

  He also wants consulting services to help his company design and implement new strategies based on this information.

    Nielsen has responded to this by introducing a variety of software solutions which allow market research users to view and analyse data on a personal computer (PC) rather than from printed reports.

    Its most well known product in Asia is Spaceman, which is used by Asian grocery retailers and suppliers to manage retail shelf space.

   In a market like Hong Kong, where shelf space is a precious resource, retailers can achieve substantially higher returns by analysing the positioning and quantity of supplies.

     The company's exhibit focuses primarily on the latest development in store space management - its state-of-the-art Spaceman III system.

    This system allows the retailer, based on sales and profit data, to accurately allocate the correct amount of space to each product group and each product in its range, in a logical way.

   The Spaceman III technology assembles graphical, three dimensional representations of each layout for the stores, which is easy to understand and use by management of all levels.

    With the advent of scanning data from EPOS checkout, Spaceman III will enable retailers to improve their space and inventory management capabilities, which will result in specific layouts and plans. This will also benefit product selection, distribution, and store labour productivity.

    The addition of the Command Module software will allow for the more efficient operation of Spaceman III with less clerical work. Another solution available to retailers is Enterprise for floor plans. This is designed to extend the Spaceman III merchandising platform by giving a top-level view of how product categories perform.

   In sales and profit within an organisation, Spaceman Enterprise can drive the store planning function (enhancing computer-assisted design), the physical layout element, traffic flow, and adjacency analysis.

   Nielsen has been instrumental in introducing category management to Asia and the world.

   Category Management is a step-by-step process for continuously implementing profitable changes into categories.



Shelf stocked with software's right solution