Hong Kong-based LG.Philips Displays, defying the rise of thin display technologies, has unveiled radically trimmed down versions of its cathode ray tubes (CRTs) used for television sets. The introduction of its new range of 'Cybertube+ SuperSlim' tubes represents the company's strongest stand yet against increasingly affordable and svelte liquid-crystal display (LCD) and plasma display products. Although the computer monitor market is fast becoming dominated by LCD products, LG.Philips Displays officials claim most models are priced too high for the average household. This huge price difference is even more apparent in the television market. Ney Corsino, director of global marketing at LG.Philips Displays, noted that US$2,000 was the most an average consumer was prepared to pay for a TV set. For this reason, he said: 'The CRT is dominant, and will stay that way.' LG.Philips Displays, a joint venture formed in 2001 by South Korea's LG Electronics and Royal Philips Electronics of the Netherlands, is the world's largest manufacturer of CRTs. It claims to make one in every four CRTs for colour TV sets and computer monitors sold worldwide. The company last week showed samples of its new 21-inch and 32-inch wide-screen 'flat' picture tubes, which use a shorter glass vacuum tube than previous models. This partially solves a well-known problem with CRT television sets, which typically get bulkier as the diagonal measurement of the screen increases. Mr Corsino said the new colour picture tubes would allow TV set makers to produce more stylish mainstream and high-end TV sets that deliver fine-resolution images at lower prices than plasma or LCD products. The depth of a 32-inch TV set based on the new tube has been cut from its previous 54cm to 38cm. The new Cybertube+SuperSlim tubes have recently started shipping to TV manufacturers worldwide. The first 21-inch TV sets based on this line are expected to be released at Christmas. CRT continued to be the preferred display technology last year, with a 96 per cent share of the global TV market. LG.Philips Displays posted an operational profit of US$165 million last year, on sales of US$4.4 billion.