Thomas Shao, editor-in-chief of Modern Weekly, the most talked-about magazine on the mainland, and of the revered City Magazine, has no doubt he is in the right place at exactly the right time. 'The magazine business in China is growing, whereas in Hong Kong, the market is saturated,' he says. 'Hong Kong focuses too much on the commercial aspect of publishing a magazine, while in China you have more room to be creative. 'The people we talk about are truly talented, while in Hong Kong the stars are there sometimes for commercial reasons.' For Shao (right), pop culture transcends boundaries and it does not matter where a person is from. 'They could be from Taiwan, Hong Kong, or China. If they are interesting we will cover them.' Would he consider moving to Hong Kong for work? He laughs. 'I am not from Hong Kong; I have no connection with that city. I speak Cantonese because I am from Guangdong, but I have no reason to move there. China is the place to be.'