THANKS to Francophile movie and TV mogul Sir Run Run Shaw, Hong Kong can look forward to a major French film festival this autumn. Sir Run Run was the sole Hong Kong recipient of the US$25,000 (HK$194,000) that goes with the annual Montblanc de la Culture awards, designed to encourage sponsorship of the arts. But he decided to give the money to the Alliance Francaise to honour his ties with France. ''The money will certainly come in handy to bring in quality French movies,'' said Herve Braneyre, of the cultural and educational association. The grant has allowed the alliance to plan a retrospective of the best of French cinema of the past 10 years. This will include about 15 films, most of which have never been screened here. The programme will run from November 17 to 21. Mr Braneyre is hoping to bring in some film stars for the festival. A portion of the donation will also go towards bringing a French contemporary dance company to the territory. Sir Run Run was the first Hong Kong winner of the prestigious international award scheme, which has been running for two years. His name was selected by a panel of judges, including Placido Domingo, Karl Lagerfeld and Hong Kong ballet doyenne Jean M. Wong. And because of mounting interest in arts patronage in Asia, the awards will be brought here next year. According to Wolff Heinrichsdorff, director of the Montblanc de la Culture Foundation, giving US$25,000 prizes to six of the world's leading arts patrons every year will stimulate corporate and private sponsorship.