Taiwanese electronics manufacturers are no longer emphasising fast computer chips as companies look to new product features to boost sales in the lacklustre sector. 'Intel might not want to hear it, but I don't need a three gigahertz PC,' Texas Instruments chairman and chief executive Tom Engibous said at Computex, the world's third-largest computer trade show, which is being held in Taipei this week. The chip giant's most important product, the Pentium 4, now runs as fast as 3.2Ghz, three times faster than was possible three years ago. But Mr Engibous said the focus on speed and lack of any real innovation had kept the computer industry down. 'The growth rate of electronics over the past three years has been below average,' he said, which 'had very much to do with the fact that there's nothing new'. Taiwanese motherboard makers have responded by adding more features to their product lineup, instead of relying on faster systems as a selling point. Nick Chien, account manager at Taiwanese motherboard maker Aopen, said buyers wanted systems that connected digital cameras and audio players, with the PC itself being much less the centre of attention. Acer product manager Lance Wu said: 'Many people care about entertainment and ease of use; you don't need to know how or how fast.' Acer is among a host of companies pushing entertainment instead of computing, integrating television tuners, hi-fi audio outputs and remote controls in its computers. Taiwanese chipmaker VIA Technologies, following the trend, is adding extra features to its lineup, including graphics, audio and networking capabilities. At Computex, rivals Nvidia and ATI launched products to power high-quality computer games and perform advanced animation and video editing. 'The press hasn't looked at the graphics industry as closely as it is now,' said Nvidia chief executive Huang Jen-hsun.