Love it, or hate it, this week you certainly could not ignore it. The Philippines has been gripped by what one wag has called a 'Krisis' - triggered by celebrity Kris Aquino's confession of abuse at the hands of her married lover.
Newspapers and television channels have been clearing the decks to make way for wall-to-wall coverage of the latest drama surrounding the former president's daughter.
Kris shocked the nation by accusing her lover of 18 months, Paranaque city Mayor Joey Marquez, of pointing and cocking a loaded gun at her head, and of infecting her with chlamydia, a sexually transmitted disease that can cause infertility.
Mr Marquez, a former comedian and basketball player, has denied using a gun during the quarrel, and claimed he was the battered partner.
Lacking royalty, the Aquino family is one of the nearest things Filipinos can get to it. The nation has watched Kris grow up from a giddy, bubbly youngster into a poised, outspoken woman of 33.
Since the actress made the revelations on prime-time television, expensive bouquets of flowers have been streaming into former president Corazon Aquino's residence in suburban Manila's Quezon City. That is where Kris has taken refuge with Joshua, her seven-year-old son sired by another married man.
Mrs Aquino herself has not been able to avoid the media glare. She was reported to have told Kris' friends that if her assassinated husband were alive, the mayor 'would be dead'.