Hutchison Whampoa has lost the rights to exclusively provide soccer highlights to its third-generation (3G) mobile phone users in Britain, but will be able to provide clips on a non-exclusive basis along with rival Vodafone Group. Hutchison subsidiary 3UK was one of two winners allowed to provide English Premier League highlights to mobile phone customers for three years. Satellite broadcaster BSkyB secured internet broadcasting rights. Hutchison, Vodafone and BSkyB collectively paid ?100 million (HK$1.28 billion) for these rights, according to the English Premier League at the weekend. In 2001, 3UK signed a three-year deal which would allow its 3G customers to download game highlights, previews, archive footage and league round-ups for 380 Premier League matches. The exclusive arrangement was reportedly worth ?35 million. The non-exclusive deal, which will start next May after the present contract expires, is expected to cost 3UK less although details were not available. Hutchison's 3G operations were launched in March this year, meaning almost two years of the three-year exclusive contract went to waste. Vodafone, which has delayed the roll-out of its 3G services until next April, said it might offer mobile soccer services before the next season begins next August. A 3UK spokesman said the brand and soccer had become synonymous. 'People associated '3' with football... by the time Vodafone launches its football service, they'll have to come in and play for it,' he said. It is unclear whether 3UK and Vodafone can re-sell the football highlights to its British rivals.