The Hall of Fame will showcase the latest technological products of 140 international exhibitors as a new feature of the Electronics Fair and electronicAsia. Participation is by invitation only. The pavilion is designed as a forum for established companies to introduce their best products to leading buyers. To be eligible for an invitation, companies must have their own brand name products and show an ability to respond to market demand. Their products should stand out in content and appearance, reflecting both technical excellence and exceptional design. GVG International, a five-year-old locally based company, is one of the exhibitors. The company, which has a regular booth in the Hong Kong Pavilion, has invested an additional $300,000 for its display in the Hall of Fame. Joan Lao, the company's corporate communications officer, believes the Hall of Fame will give companies an opportunity to establish a distinctive image for themselves. 'The Hong Kong Trade Development Council is putting a lot of promotional effort into the Hall of Fame,' she says. The council is paying $225,000 on rental for a floor area that would have accommodated five regular pavilions. The company has decorated its space in the hall with an eye-catching, yellow-green colour scheme to set off its latest range of DVD players, DVD recorders, digital home theatre systems, as well as the firm's new MP3s. But the company is placing its best hopes on its DVD recorders. 'It is a growing trend in Japan that every family there will eventually have a DVD recorder in their home,' Ms Lao says. 'We expect Hong Kong to follow suit.' She predicts that by early 2005, VCRs will be almost completely replaced by DVD recorders in Hong Kong. But before this happens, DVD players still have plenty of sales potential here, she says. 'Many families are already looking for their second DVD player. They want one in the bedroom as well,' Ms Lao says. While Ms Lao's company is gaining in size, its products are getting smaller. The slimmest DVD player offered by GVG to date is 43cm thick and the company hopes to reduce this to 36cm. New technologies are enhancing the latest DVD models, which play videos downloaded from the internet and have increased scanning capabilities that dramatically improve the resolution of images. 'Consumers are very savvy about products and want their DVD players to do more than just play videos. They want more functions,' Ms Lao says. She believes the materials her firm uses are on a par with those used by leading international electronics manufacturers, while keeping prices as competitive as those of many mainland brands. GVG has been participating in the Electronics Fair since 2000. 'It has definitely given our company good exposure because the fair is attended by buyers from around the world,' Ms Lao says. The firm has participated in similar fairs overseas such as the Internationale Funkausstellung in Berlin and the International Consumer Electronics Show in Las Vegas. 'The Hong Kong Electronics Fair is among the top few in the world when it comes to publicity, flow of visitors and organisation,' Ms Lao says. The products GVG is showcasing in the Hall of Fame are expected to appear in shops early next year. Seventy-five per cent of GVG's products are sold in Europe and the United States, with the balance distributed locally, in the mainland and in other parts of Asia. The company has a staff of 30 in Hong Kong and runs a factory with 1,800 workers in Dongguan, China.