DENGUE FEVER INDICATOR
Think advertising doesn't work? Especially those annoying television infomercials that go on forever and give a hotline number for viewers to call? Think again.
Our Markets editor arrived at work on Friday to find more than 50 messages on her voicemail - and still more streaming in.
It turned out that an infomercial on ATV Home for an electric mosquito-killer broadcast a number almost the same as her's but with two digits reversed. Lai See didn't believe it - until we took one of the calls: 'Mosquito Killers Limited, how may I help you?'
'Waai! I want to buy one of those electric bug killers,' the caller shot back in Cantonese. We gave her the right number and hung up - only for the phone to ring again.
And these were just the people who misdialled. Imagine how many called the right number.
