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Luxury brands find a niche in the name game

Chivas Regal
Tinnie Chow

Americans are fast catching up to people in Hong Kong when it comes to the name game. Here, common names include Rainbow, Cherry, Fanny and Flora, while names big in America seem a touch more conventional - Michelle, Sandra and Sarah.

It appears, however, that more children in the US are now getting luxury-brand names. Says website popbitch.com: In 2001, there were 273 boys and 298 girls called Armani; 269 Chanels (all girls, thank God); 24 girls called Porsche and six male Timberlands. Also popular were Nike, Chivas Regal, Champagne, Nivea, Evian, Fanta, Guinness, Camry, Cobra, Pepsi, and Lexus. (One father called his son 'Lexxus', insisting on the extra x to make the name more original.) People in our fair city would surely scoff at the thought of Timberland and Camry. But what about SKII, Bonaqua, Ellesse, Giordano or Mr Juicy?

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