Computer monitor maker Proview International Holdings has formed an alliance with United States-based Motorola in an effort to break the dominance of Japanese and South Korean rivals in the mainland and internationally.
'Motorola will use Proview's low-cost production and established distribution network to grab market share from the Japanese and Korean rivals,' Proview executive director Luffer Wong Kui-ming said on Tuesday.
Mr Wong said the alliance would lift Proview to the first-tier market by allowing it to gear up for a sales expansion. 'We plan to increase the shipments of our products by 2.5 times in three years,' he said.
The mainland-based manufacturer last week won the licence to produce and sell liquid crystal display (LCD) and cathode ray tube (CRT) monitors and LCD and plasma television sets under the Motorola brand.
The company is currently capable of making 10 million CRT monitors and 4.5 million LCD monitors a year.
The alliance marks the US company's first foray into the highly competitive mainland market for LCD displays and televisions.
Last year, Samsung, Philips, TPV Technology and LG Electronics were the top four brands in the mainland's personal computer monitor market. Samsung had a 23 per cent market share, followed by Philips's with 16 per cent, while TPV had 15 per cent and LG 12 per cent.