Just a decade ago, fathers-to-be were banned from crowded delivery rooms, where birth was considered a women-only affair. Now, expectant fathers are not only encouraged to attend the birth of their children but also to buy the movie. With an eye to the middle-class market, one business-savvy hospital in Beijing is offering a DVD service to couples who want to record the birth. The DVDs will cost 380 yuan (HK$356). The Dongsi Maternity Hospital has fitted out its delivery rooms with automatic video recorders. 'The video will record the infant's first appearance into this world,' a spokesman said. 'It will show the umbilical cord being cut and the first time the baby is weighed, bathed and dressed.' The hospital has long offered the services of professional photographers to interested couples, and also creates small souvenirs for new parents by making an inky stamp on a piece of paper with the newborn's foot. But administrators felt neither was 'vivid' enough for modern parents. In an effort to tread the line between the vivid and the gruesome, the hospital will focus on the child at all times and avoid the mother. The finished item - with the gore edited out - will run for 60 minutes. 'Lots of people have the money to pay for these kinds of services now,' said Song Xinming, from Peking University's Population Institute. 'But it's not just about money. Attitudes towards families, relationships and the responsibilities that go with them have changed dramatically in China, particularly since most couples will only ever have one child.' Hu Qiwei, 25, a bank worker in Beijing, says she will 'spare no expense' when she gives birth early next year. That is an attitude shared by her husband, who plans to be with her in the delivery room. 'I want to be there to welcome my baby into the world,' he said. 'It's my duty as a husband and a father.' Dongsi Maternity Hospital is not the only mainland hospital eager to tap into this new market, which is seen as an important additional source of revenue. Several in Beijing already offer other 'five-star' services for expectant mothers, including luxurious private rooms costing between 1,000 and 1,500 yuan per night. The service being offered in Dongsi has received such a warm response from the public and media that administrators in hospitals around the country are keen to cash in on the action.