The gross exhibition space at the Hong Kong International Lighting Fair has been expanded from 11,900 square metres last year to 22,000 square metres this year - an increase of 76 per cent. The added space has been instrumental in attracting a host of new exhibitors, both local and overseas. Neonlite Electronic & Lighting (HK) is a case in point. 'This is the first time we are exhibiting our products in Hong Kong,' says Vicky Yuen, a marketing executive for the company. 'We have wanted to do so for quite some time, but the booth sizes [that were available] were too small. This year we've been offered a larger booth - 90 square metres - and a better position, so we decided to take part.' While not well-known locally, Neonlite's brand, Megaman, is an established name in the quality-conscious European market. The company hopes to raise its profile by taking part in the fair. 'We participate in quite a lot of fairs in Europe,' Ms Yuen says. 'We are now hoping to expand our sales into Hong Kong, China and Asia-Pacific.' Neonlite's sales topped US$70 million last year, and this year's figures should improve on that. 'This year will be much better because we have more new products,' Ms Yuen says. One of its newest models, the CFL PAR38 will be featured at the lighting fair. Offering a life span of 8,000 hours, it generates minimal heat and is described as 'extremely lightweight'. With a local staff of 30, the company employs 3,000 workers at a 230,000 square metre factory in Xiamen in Fujian province. The factory, which is ISO 9001 certified, is equipped with advanced assembly lines, a technical and safety laboratory, and life-test rooms. In addition to manufacturing products to be sold under its own label, OEM (original equipment manufacturing) services are also offered to a host of brands. Neonlite started exporting its products - which range from compact fluorescent lamps to electric transformers, luminaires, and electronic ballasts - to Germany about 10 years ago. It has since expanded sales to France and Scandinavia. Specialising in energy efficient and environmentally friendly lighting, the company has a maximum of three milligrams of mercury in all its lamps, and operates within ISO 14000 international environmental standards.