Tony Mak Kwok-kun, who owns the Masquerade costume store, always boasts to customers that 'people who don't know me don't have a popular social circle in Hong Kong'.
It takes time and patience to find Mr Mak's tiny store in an old building in Jubilee Street hidden among the latticed lanes of Central.
Cramped in a corner room on the fourth floor, the store stands out as you enter, with a life-sized plastic model of a a British royal guard, resplendent in scarlet uniform and black bearskin helmet.
Mr Mak's business, in fact, has been like a soldier on the march.
'The economy was going down, so I had to move my store from Admiralty to the basement of Queen's Cinema in Central, and then here due to the cheaper rental,' says Mr Mak, surrounded by his range of masks and costumes, everything from witches to Superman.
Despite the inconvenience of moving, streams of customers still beat a path to his store in search of glitzy costumes for parties.
