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Name of the game is boosting returns and reducing risk

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When hedge funds are mentioned, most people will think of George Soros.

But it was A.W. Jones, a professor and Fortune magazine editor, who first introduced the concept in 1949.

'When, as a journalist, he interviewed money managers, he would ask questions like, 'How do you predict the market?' or 'Can you predict the market?'' says Matthew Dillon, regional manager for Asia Pacific at Man Investments (Hong Kong). 'And all these famous gurus at that time gave the same answer: nobody can predict the market consistently.'

So instead of trying to predict the market, Mr Jones decided to reduce the market's impact on an investment portfolio.

He developed an investment strategy of offsetting long and short positions in the stock of companies in the same industry, thereby hedging macroeconomic factors while benefiting from individual companies' performances.

The A.W. Jones Group, which was the first hedge fund, used a private partnership as a vehicle for flexibility, sold stock short and employed leverage.

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