Computer trading site operator e-Basis Bay is looking to put a squeeze on Asia's technology equipment grey market, where brand-name products are sold at lower prices from dealers not officially appointed as resellers. The portal aimed to create an international exchange where new, used or refurbished computer hardware could be sold or bought with installation, support and maintenance services, e-Basis Bay managing director Praba Thiagarajah said. 'We expect the portal is going to create quite a stir in the regional market,' he said at last month's Hong Kong launch of www.ebasisbay.com . The site is a new operation under Malaysia-based information technology services firm Basis Bay Group, where Mr Thiagarajah is chief executive. The group has offices in Hong Kong, Singapore, Thailand and the Philippines. The e-Basis Bay portal offers more than 1,000 products, ranging from desktop personal computers and servers to mainframe systems. Many of these items - including servers from IBM, Hewlett-Packard and Sun Microsystems - come with limited warranties, which Mr Thiagarajah said was unusual for any site selling new, pre-owned or refurbished IT gear. Target markets include government agencies and businesses of all sizes across the financial services, manufacturing, telecommunications and retail sectors. Mr Thiagarajah is encouraging grey market vendors to take advantage of e-Basis Bay's technical support and logistics capabilities and sell their inventory through the portal. He said partnerships formed with leading IT hardware vendors enabled the portal to provide more information to help customers identify the best and least costly equipment to fit their needs. Rosli Rahim, sales director at HP Malaysia's enterprise partners and solutions marketing unit, confirmed that Basis Bay was a certified HP reseller of new and refurbished products. He said Basis Bay's online sales effort was one of the means used to reach enterprise customers who wanted 'quality products but do not necessarily require the latest technology'. Maren Leizaola, director at HKdotCom, an online source and trader of used IT equipment, was unimpressed by e-Basis Bay, noting 'the risks of fraud are too high and you can eat up time with no guarantee of actually being able to buy or source. In the past three years, I've seen 10 or more of these so called 'revolutionary sites' come and go. Plus, in all fairness, we have more stock than they have in this whole so-called 'exchange'.' He said e-Basis Bay posed no threat to off-channel suppliers such as HKdotCom, go2HK or eBay. Many large and small companies in Hong Kong - including IT vendors, telecommunications firms, and financial institutions - had been regular customers of HKdotCom over the past three years.