Analysts point to broadband networks, not satellite dishes as the way forward Galaxy Satellite Broadcasting hopes to break even after signing up 300,000 to 400,000 subscribers to its pay-television services in three to four years, but market watchers say the company is likely to fall short of that mark. The company has begun technical testing for the service with its launch - already twice delayed - to take place in February, according to chief executive Jim Blomfield. However, analysts doubt whether it will be able to meet its subscriber goal because Galaxy must install satellite dishes on roofs across Hong Kong. A better model would be to distribute content over a broadband network. 'It's too aggressive,' Media Partners Asia executive director Vivek Couto said. He expected Galaxy would sign up just 160,000 customers after three years of operation. 'Galaxy should clearly use PCCW's ADSL network for its service,' Mr Couto said. Such a partnership would give Galaxy access to more than two million homes and pose a serious challenge to dominant player i-Cable Communications. Galaxy previously had explored the possibility of deploying its service over PCCW's network, because it was time consuming to install satellite dishes, but decided to fall back on its original satellite plan. The service, exTV, it will include more than 30 channels including five Chinese channels supplied by TVB. It will also carry Hong Kong's four existing free-to-air channels. 'We're certainly hoping to bring some major competition to the market,' Mr Blomfield said. NOW Broadband TV - PCCW's pay-television effort - has launched a telemarketing campaign to convince its broadband clients to accept a free set-top box. At present, PCCW has about 200,000 pay-television viewers. 'I don't think [Galaxy] had factored in the upcoming competition from other pay-TV operators when it set its target,' Sun Hung Kai Research analyst Florence Cheung said. 'I-Cable will also react aggressively to secure its customer base.'