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SCMP Reporter

Competition in Hong Kong's small online auction market is going to intensify after  United States giant eBay announced on Monday the official launch of its localised platform.
The Chinese-language only portal of eBay  - www.ebay.com.hk - displays items for sale in Hong Kong.  Vendors can list and sell  for free. 
'In Hong Kong, we already have a huge export market and we are now focusing on building the domestic market,' said Frederic de Bure, the managing director of eBay Hong Kong and Singapore.
The site was launched at the request of the local auction community,  Mr de Bure said.
 'We just want to offer the basic functionalities of buying and selling. It just goes back to the root of eBay as it started in the US. If we provide the best trading platform to our users, we will become the premier marketplace in Hong Kong,' he said.
Sales on eBay Hong Kong come  under 14 categories and  focus on  collectables, entertainment, electronics and fashion items.
 The company said the offer of free services was an investment in  a vibrant marketplace and it had no plans to charge customers as yet.
 EBay will compete with Yahoo! and local players such as Go2HK.com and Red-Dots.com for business.
'I think eBay's entry is going to have more influence on Yahoo!,' said Alan Chow, managing director and co-founder of Go2HK, adding the low incidence  of online shopping in Hong Kong was the main challenge for internet auction sites. 
Yahoo! was unavailable for comment yesterday. 
Red-Dots saw no direct competition with eBay's entry.



EBay HK auction site opens