Habibi in Central sees its name and Middle East concept used in Shenzhen
What's in a name? For George Migliorelli, managing partner in Habibi restaurant, it means reputation and goodwill, which bring in money.
But the cash only starts to roll in after years of hard work, time and commitment, Mr Migliorelli says.
Habibi is an Egyptian-themed restaurant on Wellington Street in Central, and Mr Migliorelli's marketing effort in the past three years had secured his investment positive reviews in the press and a stream of loyal customers.
So it was hardly surprising that he reacted with fury last November when someone told him that a new restaurant had opened in Shenzhen with the same name and the same Middle Eastern concept.
'At least five or six customers congratulated us on the opening of our new restaurant in Shenzhen, but it has nothing to do with us,' Mr Migliorelli says.