Eurasians have always found a place on Hong Kong's billboards, in magazine ads on TV and now more than ever in movies and television series. Maggie Q (left, who stars in Magic Kitchen), Carl Ng (ads for Nokia, California Fitness), Rosemary Vandenbroucke (last seen on a Dior runway), are just a few of the most sought-after faces in this city. It seems the United States is catching on to this trend, with major advertisers now going for faces which represent the new generation of people who are ethnically ambiguous. Big brands in the United States like Louis Vuitton and YSL Beauty are choosing models that are the face of the American 'melting pot aesthetic'. People like Vin Diesel (who is half Irish, half unknown) and Jessica Alba, (French, Danish, Mexican-Indian and Spanish) are some of the hottest new faces around. According to Ron Berger, chief executive of Euro RSCG MVBMS partners in New York: 'Today what's ethnically neutral, diverse, or ambiguous has tremendous appeal.' And it's not only major luxury brands cashing in to this trend, but also younger trendy labels who realise that Generation Y has the most racially diverse population in history.