'Striptease without the sleaze' will turn heads in Hong Kong

A new events management company has laid bare plans to shake up Hong Kong's entertainment industry.

And while all business involves a degree of risk, Outside the Box's first venture is also a little risque.

The firm is bringing out Gold Coast-based male revue Hotbodies Australia to present a series of shows at the Hard Rock Cafe in Tsim Sha Tsui at the end of February.

Outside the Box director Justin Dann believes that despite Hong Kong's relatively conservative image, its citizens like a party as much as the next person.

'It's a hole we've seen in the market, no-one had done it for a long time and it's something a bit different.

'It's a bit of a hit-and-miss kind of thing,' Mr Dann said. 'We're hoping it's going to be a hit, but it could be a miss.'

Billed as 'striptease without the sleaze' Hotbodies has been operating out of Surfer's Paradise for three years.