Where? In a converted warehouse in New York City's so-hip-it-hurts Meatpacking District (Stella McCartney's new shop is just around the corner). Laid back or lively? Part-clubby hangout, part-chi-chi crash pad, this is the fizziest hotel on the planet - with luxe interiors, a private cinema and stellar guest list. Names, please? Nicole Kidman, Jude Law, Naomi Watts, and Posh and Becks are all members of the club, which is so exclusive it has featured in an episode of Sex And The City. But non-members can rent rooms? Indeed. Those guests still waiting for a nomination can sample the delights of the impossibly glamorous guest quarters, but will find themselves barred from club rooms, where the likes of Lisa Marie Presley shoot pool. Tell us more? Rooms are divided into four categories: Playpen (325sqft, walnut flooring, banquettes upholstered in funky leaf print); Playroom (425sqft, modern furniture, freestanding glass baths); Playhouse (750sqft, chandeliers, vast beds and mirrors); and Playground (950sqft, sumptuous decor, plasma screen televisions suspended from the ceiling, steam room). Can it get any groovier? Rooms also have saucy games drawers filled with love dice, a Karma Sutra Weekend kit and an erotic guide to New York, and the minibar is stuffed with Ben & Jerry's ice cream, Grey Goose vodka and Dean & Deluca snacks. Is there a restaurant? Located on the sixth floor, the hotel's swish eatery has sweeping views over Manhattan and a show-off menu featuring foie gras, lobster, Beluga caviar and wild smoked salmon. Anything else we should know? Check out the treatments at the Cowshed Spa, with bovine names such as On the Hoof (reflexology); Stoned Cow (hot stone massage); Rawhide (exfoliation); and Holy Cow (reflexology and Indian head massage). Playpen US$275-US$350; Playroom US$420-US$495; Playhouse US$525-US$650; Playground US$825-US$985 per room per night. 29-35 Ninth Ave, New York, NY 10014, tel: [1 212] 627 9800; www.sohohouseny.com