The newspaper takes pride in its commitment to training top-quality journalists
The South China Morning Post, which recently celebrated its 100th birthday, stays committed to turning out high-quality reporters and writers. The newspaper's cadet training programme is the paper's investment in the journalists of the future, and the programme has been adjusted to meet the industry's new challenges.
The internet, for example, has radically changed the way people acquire and use information.
'Instant news from radio and television was not the end of the printed word as many had predicted, but the global reach and the sheer vastness of the internet has presented a fresh challenge for traditional publishers,' editorial director Colin Kerr says.
'Newspapers have to provide an extra dimension to the information pouring onto the Web. More importantly, readers are relying on newspapers like the Post for credibility, accuracy, analysis and informed commentary. So we need to equip our staff with the tools and knowledge they need to deliver what the internet cannot.
'We can no longer be reactive, just reporting facts, figures and fire engines. We have to be more analytical, explaining why and what it means. The newspaper today is looking for a higher level of expertise from young journalists,' Mr Kerr says.