Where? On a crescent of floury white sand on the island of Antigua in the West Indies.
Restful or raucous? The latest offering from Gordon Campbell Gray - the man behind London's coolly modern One Aldwych hotel - this spanking new establishment is as serene as it is stylish.
Tell us more ... It offers a less fashion-conscious alternative to hostelries on islands such as St Barts. Carlisle Bay is sure to poach some of its A-listers (Tom Cruise, Beyonce, Harrison Ford), who may be suffering from Gucci/Pucci overload.
Not for show-offs, then? While minimalist mavens will appreciate the lack of parrot print gaud so frequently featured in Caribbean crash pads, down-to-earth types will love the unsnotty service.
What are the rooms like? Each of the 88 suites (with one, two or three bedrooms) is themed around a different colour, such as lavender, sunset, aqua and grey-blue. The dark-wood furniture complements the Frette sheets, Jim Thompson curtains, and black and white photographs, while the sea-facing terraces sport socking great sunbeds.
Any groovy extras? Fibre-optic bedside lights, CD and DVD players, a Gaggia espresso machine and stripy Paul Smith-style cups and saucers.