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From tai-tai to chi three

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Three of Hong Kong's most well-established socialites are banding together to answer the PR requirements of the creme de la creme of society. Shirley Hiranand, Reyna Harilela and Nisha Parmanand - known for their outrageous parties at the Harilela mansion - have combined their creative talents, style and charming personalities to create CHI - a public relations and events firm which will aim to answer the party-planning needs of the city's favourite luxury brands.

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It seems a natural progression for the trio - seen in action recently at a store opening for a cool and funky haute couture brand (which they prefer not to name). Between them they should have the who's who of Hong Kong on speed dial. They confirm they have already been approached by some of the top fashion houses, but are keeping quiet about which events they will be working on.

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