NORMAN Broadbent International (NBI), one of the world's leading executive head-hunting firms, has scored a major coup over its rivals by opening an office in Beijing.
''China struck us as being an obvious place to open an office,'' said NBI chief executive Miles Broadbent in a telephone interview from London.
''With one of the fastest-growing economies in the world, China has become the focal point for multi-national companies and Beijing is where all the decisons are made.
''With all these multi-nationals moving into China they need someone to recruit locally,'' he said.
NBI, which was set up 10 years ago by David Norman and Miles Broadbent, has formed a joint partnership with CITIC, the state-owned investment conglomerate.
The company has offices in London, New York, Hong Kong, Chicago and Stanford, plus a network of associated operations in 13 countries.