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Cheung Kong (Holdings) will price its property projects more affordably to boost sales, says executive director Justin Chiu.
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Mr Chiu said housing prices had exceeded levels that mass market buyers would accept.
The developer yesterday said it would offer 10 units in its Caribbean Coast development in Tung Chung at an average of $2,490 per square foot, compared with average secondary prices in the district of between $2,500 and $2,800 per square foot.
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