Advert overload
I'm totally exhausted after a long day of boring lessons; I've stood in the hot sun for 15 minutes waiting for the bus; and now I'm trying to get some rest after slopping down into a seat on a KMB bus.
My eyes are just drooping closed when suddenly the bus's TV screen blares 'Nami, Nami, Nami'. It's that annoying bra advert featuring women jumping and waving their hands about. Great, just what I need when I'm trying have a quick snooze.
Next comes a series of slimming commercials, one showing the magic transformation of a chubby woman into a slim and pretty lady. Extrim, Fancl extra-slim-up ... boy, am I sick of these adverts.
Just as I think the adverts have finally ended, up pops Viann the clown, behaving like a three-year-old, persuading you to dial #9619 to buy their
i-club products.
I am left wondering about the purpose of these roadshow TVs. Are they supposed to be educational, entertaining or are they just there to make you realise how fat you are?
Are they simply providing an in-motion catalogue of advertisements?
We see enough adverts as it is on TV at home and in newspapers. Why do we also need to see them when trying to relax on our way home from school? I'd consider wearing earplugs if they didn't look weird.
And, as if the TVs weren't irritating enough, the content is even worse. Take the 'Nami, Nami' bra advert. I'd say it totally degrades us females.
Can't they think of a better way to make people remember their bra? I've never seen men jumping up and down selling pants. I've never seen men wearing tight T-shirts that squeeze out their fat and show us how overweight they were before slimming.
It's very upsetting indeed when women all over the world are fighting for equality of the sexes while in our modern society we still see adverts that are so degrading to women.
These commercials need to be cut. If not, I doubt whether gender equality will ever be achieved.
Pulcheria is a regular SYP columnist.
