Doctor turned fashion designer Leo Fan is opening up the realm of what's considered high fashion in the city. Fashionistas can now check out what's on offer from sunny Brazil at his new retail outlet F, where the emphasis is on bikinis, shoes, accessories and jewellery. An opening party last night at Zenses in Central featured celebrity models Candice Yu On-on and Janet Ma and television personality Kasey Lin. Even Brazilian consul-general to Hong Kong Armando Sergio Frazao made an appearance at the soiree. Brazil was the hot topic of the night, as this is the first time Brazilian brands have been housed under one shop - and it is a risk for Leo Fan. 'Brazilian brands are not well known in fashion, but they have been making waves in the US and Europe. It is risky, but it is something different for the Hong Kong market. Hong Kong is still the city in Asia to which all others look for trends,' Fan said. F is open from today at 5/F, Hollywood Commercial House, 3-5 Old Bailey Street, Central. You need to book an appointment to shop on Sundays.