Advertisement
Advertisement

Positions in marketing on the cards

The strategic intent at Bank of China Credit Card (International) is to become the leading issuer of credit cards in the region and internationally.

To do this, BOC Credit Card is boosting its advertising power by adding savvy promoters to its marketing department.

The company, a member of the Bank of China (Hong Kong), is scouting for marketing executives with different areas of expertise, to help create, promote and sell its product.

'These marketing jobs are really challenging. They are frontline people who launch the marketing campaigns and promote the product,' deputy manager of human resources Agnes Wong said. 'There are three different jobs related to business planning and marketing. As assistant marketing managers, they will help create new products and formulate new marketing strategies to attract more people to use the card and new clients to apply for the card.'

New graduates with at least two years' experience will be assigned as officers of product development, card acquisition and promotion, or card utilisation and retention.

From these positions, employees can go on to become senior officers, assistant marketing managers, marketing managers or team heads.

Product development officers are fully responsible for new products, managing them from the design stage to their introduction into the market.

They also evaluate market requirements to determine product specifications and pricing policies. Good knowledge of statistical analysis and e-commerce is an added bonus.

Card acquisition and promotion officers flex their expertise by monitoring trends and formulating new marketing strategies to increase the company's competitive edge.

They are also responsible for finding new markets in which to sell the card, and working alongside different agencies to develop advertising material with punch.

A natural business sense and a sharp mind are other vital assets.

Officers in the card utilisation and retention team have the task of planning, designing and implementing card use, as well as setting business targets. A little elbow rubbing with organisations to gain privileges for cardholders is also required.

'The credit card market is really competitive and any potential employee must be creative, dynamic and very assertive,' Ms Wong emphasised.

The company is increasing its operations in Hong Kong and expanding its markets into the mainland and Singapore.

Post