Chitaly Holdings, which owns the largest mainland furniture franchisee network, expects to benefit from a likely slowdown in China's real-estate market as authorities move to curb surging property prices.
The main-board listed firm believed the move could fuel home-buying interest if property prices fell to a more affordable level.
Chairman Jackson Tse Kam-pang said the measures may hurt developers' profit margins but consumers would be the winners.
Mainland banks' tightened mortgage lending policies should not severely affect home-buying desires as many consumers opted for cash payments, he said.
'Owners will probably spend the money saved from home purchases on decorating their new apartments,' he said.
Furniture sales would thus indirectly benefit from the measures, he said.