Hong Kong is the world's toy box. It is famous for producing a wide range of toys, and is particularly in demand from overseas toy companies and licence holders for contract manufacturing.
'Smart' toys continue to be big in the market. Electronic components are creating additional and new play possibilities. Even classic items, such as wooden trains, now come with infrared remote control and electronic sounds.
Licensing is another strong trend. However, more toy companies are aware the life cycle of such products is often short, and they try not to rely on this business too much. The market for educational toys is getting stronger; many parents see quality educational items as a good alternative to video games.
Not all toys are aimed at children. As part of the cocooning phenomenon, trendspotters notice that adults are spending more time at home on hobbies, including collectibles such as toy soldiers, die-cast model cars and dolls. And a growing number of toy manufacturers are introducing two lines for the same product: one for children and another for collectors.
Many people in the toy business are most often asked what they think is going to be the top toy for Christmas. Most buyers and manufacturers at the Summer Sourcing Show, however, will be looking at what will be hot for Christmas next year. Buyers will have placed their orders for Christmas this year and shipments will start soon.
But the show does offer a last-minute opportunity to find gifts that can be delivered in time for Christmas. Several companies took time out from their busy schedule to share their most popular products.
David Halsall (HK) general manager Iris Li said: 'Big items for Christmas will include role-play products.' For girls aged five to eight, Halsall has a beauty salon, where they can pretend to be hairdressers. The unit incorporates all the items a stylist needs, including a hairdryer, and it even features running water. For boys, there is a power tool bench with working items and the appropriate sounds.