Young, rich and handsome, Eric Fok Kai-shan - the second son of tycoon Timothy Fok Tsun-ting and former Miss Hong Kong Loletta Chu - has publicly denied rumours that he has been dating model Cathy Chui (pictured) in Britain.
The young Fok admitted, however, that he met her while studying there, but said they were just friends. In April, Eric was spotted out grooving with actress Zhang Ziyi and rumours abounded. When asked if he still saw Zhang, he replied: 'I am very busy, I don't keep in touch with her.'
It looks like Eric will stay in Hong Kong and try his hand in finance before deciding whether or not to pursue his studies.
'Studying is the most important thing for me now,' he said. 'Everything else is on the back burner.'
Just to give you a sense of his glamorous lifestyle, while the rest of us set our alarm clocks to watch the Euro 2004 final on Sunday at home or down the pub, young Fok was in Portugal, cheering on the teams.